Doo Wop Chocolate Cafe London

Building On A Good Thing


The Doo Wop Chocolate Cafe Is One Of  Chocolate Shops In London Owned And Managed By Philip Norris.

Philip was trained in City and Guilds Hospitality, and then went on to manage a 15th Century hotel in St Albans.  He then gained a diploma in food and wine at Leiths.  He carried on his studies with the wine and spirit education trust, and also a city and guilds teaching qualification. Subsequently, he began teaching wine courses to both beginners and advanced students with the wine and spirit education trust.

WordPress is the most popular CMS in the world. With WordPress powering 26% of the world’s websites it’s also one of the most preferred ways to publish content. What makes it so popular?While there may not be a perfect CMS  (Content Management System), WordPress comes pretty close currently to being the best one. At least it is the most popular one by far. Search trends on Google show that there is considerable daylight between WordPress & other CMSes out there. This is, at least, to say that WordPress generates more interest than other platforms.
Paypal Payment System
WooCommerce Plugin integrated with Wordpress CMS and build your website from Normal Small Business Pressentation to E Commerce Website.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Website Builded with...

Wordpress CMS, Woocommerce Plugin, Paypal Payment System, Google Adwords, Google Analytics and more...

To avoid over-targeting existing visitors.


A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

Google Statistics & Target:

0.09% CTR

20% less CPA

272% ROI

From The Client


We want to thank Webchefs design for the amazing job they did for our mission's website. We now have a beautiful and professional website for our ministry. They were so helpful in everything we wanted for our website and training us on how to manage it. Thanks so very much."

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