
PROJECT OVERVIEW
Kolulo is a digital ecommerce electronic store, that offer you to buy Laptops,Computers and more... Our Wordpress designers & developers created a custom Wordpress theme for them and helped them with app integrations and product setup.
We’ve created a gorgeous functional store with plenty of flexibility to help them grow their business online.
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Website Builded with...
Wordpress CMS, Woocommerce Plugin, Paypal Payment System, Google Adwords, Google Analytics and more...
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
Google Statistics & Target:
0.09% CTR
20% less CPA
272% ROI
From The Client
"
We want to thank Webchefs design for the amazing job they did for our mission's website. We now have a beautiful and professional website for our ministry. They were so helpful in everything we wanted for our website and training us on how to manage it. Thanks so very much."